balsan


BALSAN’s new image:
« Keeping our roots to prepare better for the future »


Balsan is adopting a new target image to attract young and dynamic markets in France and beyond, and which will enable our clients to rediscover the strenght of Balsan on the world market!


New Logos


Ancienne usine de Châteauroux

Site actuel d'Arthon


Site actuel de Neuvy

Site actuel de Neuvy

Balsan


Make the BALSAN logo the carbon copy of the company. This new logo symbolises:
• the wealth and consistency of know-how used under the signature of Louis Balsan, founder of the company, which shows Balsan’s commitment, • vitality, creativity and elegance, demonstrated by the typeface, which is widely used in the textile and fashion industry,
• Balsan’s open vision on the world, represented by the circular arc symbolising the earth. The BALSAN trademark appearing behind the circle shows the emergence of creative ideas aimed at excellence.

Bonding with the world


Humanise our logo and ride the wave of “global trade” with the statement of ethical intent “Bonding with the World”.

The Green Spirit of Balsan


When we say “Global Community” we immediately think of environmental degradation and the necessity for “intelligent” management of resources in order to pass on a still-inhabitable world to our descendants. This has inspired the creation of the statement of philosophical intent “The Green Spirit of Balsan”. Balsan also intends to become involved in sponsoring related to sustainable development, particularly in the national forests close to our production sites, and has chosen to become involved with the ONF (National Forestry Office).



New Colours

Ancienne usine de Châteauroux

Balsan has chosen two main colours for its brand image:
• the “land of fire” colour – representing a land on fire… with creative ideas!
• the “land of shade” colour – representing the land of Balsan… with its feet firmly on the ground.


Product line colours :


In association with the photos of Yann Arthus Bertrand

By embedding “atmosphere” in Balsan carpets with the exceptional natural views of the photographer Yann Arthus Bertrand, known for his celebrated aerial photographs of the earth, Vue du Ciel, Balsan is responding to the change in lifestyle of people today, abandoning their preoccupation with the comfort of “cocooning” to turn towards the exterior, to a world made fragile, and which seems to be getting smaller and smaller! The challenge then is to reposition the carpet in this context and to take a step back to get a better overview of the world today.



The range of institutional supports

Balsan Website


Ancienne usine de Châteauroux

The BALSAN website should be a real work tool for the visiting client and offer real utility:
• Create a simple and dynamic interface backed up by Newsletters and other targeted mailings designed to anchor Balsan’s presence as a dynamic player on the market
• Give our clients a maximum of product information (product catalogue with multi-field search engine, access to technical documents, and presentation of the “Personalised Printed Carpet” service)
• Identify our clients and ensure a better service
• E-commerce: recording orders of cuts and samples.



Paper correspondence


Reinforce the position of Balsan with respect to our partners, using the new Balsan graphic charter throughout our letters, envelopes, postcards, visiting cards, and complimentary cards.



The range of sales supports



Balsan's new image
Balsan's Image
Size:821 kB

Discover our catalogues

 
Catalogue 2008-2010
Size:30131 kB

Art Galerie 3
Art Galerie 3


Balsan manufactures carpets for offices or homes and sells made-to-measure carpets and environmentally sound (HQE) carpets in a wide range of colours.
2008 Balsan – Tous droits réservés
Siège social : Balsan Moquette - Corbilly D14 - F36330 ARTHON - Tél. : +33 2 54 29 16 00 - Fax Commercial : +33 2 54 36 79 08 - Fax : +33 2 54 36 37 40 - Contact us Balsan S.A.S. au capital de 3 825 000€ - RC Châteauroux 434 403 689 - (2001B19) - TVA  FR  74 434  403 689
Code APE 1393 Z « Fabrication de tapis et moquettes »
Legal informations Powered by IsoTools